Shop meals/Purebowl Starter Box
Canine nutritionist approved

Freeze-dried raw dog food

Purebowl Starter Box

Real ingredients. Pantry-friendly convenience.

$218 $174 Save 20%

7kg of RAW dog food in one box. #1 Best seller.

All of our best sellers in one box. 

An easy first step into real food. Our Freeze-dried dog rehydrates into a complete and balanced meal of raw food in 3 minutes. Raw dog food, delivered dry. Simply scoop, add water and serve!

Includes 4x dry 300g complete meals (Evie, Kingi, Toby, Pablo) and 2x 150g meal toppers (Salmon and Lamb).

Selling fast! 📦

A popular pick for pup parents

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Dispatches within 24 hours

Australia Post standard and overnight available.

Whats Included

The PureBowl Starter Pack includes 4x of our 300g complete meals (the evie, kingi, toby, pablo) and 2x x 150g meal toppers (salmon and lamb). Enjoy 20% off your starter box, no lock ins. 

It’s the perfect way to try your dog’s favourite flavours, mix and match meals, and discover their new favourites—all while saving! 

How to prepare

Add one part Purebowl to four parts water. A 300g pack makes 1.5kg of ready-to-serve food. Use the feeding guide as a starting point, then adjust for the dog in front of you.

Nutritional information

Each meal has its own nutritional panel, please see individual product pages.

Storage & shelf life

No freezer required. Keep the unopened pack cool, dry and out of direct sunlight. Once opened, reseal well or transfer to an airtight container. Follow the best-before date and preparation directions on the pack.

Delivery & subscriptions

We dispatch Australia-wide with Australia Post within 24 hours on business days. Standard delivery is usually 3–10 business days; express is usually 1–3 business days. 

One time purchases and subscription orders are available. Manage your Purebowl subscription anytime—pause, skip or cancel with no lock-in fees.

See Purebowl Starter Box in real life

Purebowl Starter Box

Purebowl Starter Box

Purebowl Starter Box

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$174Purebowl Starter Box

What is inside

100% Raw ingredients. You can actually see.

Redefining the standard of dog nutrition. 

Quality beef

Protein

Quality beef

Strength & energy
Chicken

Lean protein

Chicken

Muscle support
Salmon

Omega-3

Salmon

Shiney Coat
Pumpkin

Whole food

Pumpkin

Supports gut health
Seasonal greens

Visible greens

Seasonal greens

No grains
100% real ingredientsNo fillersNo grainsFreeze-dried fresh

Purebowl subscriptions

A personalised meal plan, made for real Australian dog life.

Unsure how much to feed? Or what the best meal is for your furry friend? Complete our short quiz to create a personalised meal plan for your dog. 

Free Purebowl feeding quiz - 2 minutes

Try now and make the switch
01

Personalised by quiz

Create a tailored meal-plan starting point for your dog in a few quick questions.

02

20% off your first Purebowl Starter Box

New to purebowl? Enter your details and unlock 20% off your dogs first purebowl starter box. No lock-ins.

03

Pause, skip, or cancel anytime

Change your plan whenever life changes — no lock-in contracts.

04

No hidden costs, real support

Clear delivery pricing and friendly customer support when you need it.

Dog-parent reviews

Real words from real bowls.

  • 5 stars: 710 (92%)
  • 4 stars: 53 (7%)
  • 3 stars: 5 (1%)
  • 2 stars: 1 (0%)
  • 1 star: 3 (0%)
This product has no reviews of its own. The merchant grouped it with related products, so the reviews shown are from across that group.
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Graeme MacDonald
Pure bowl suits my dog

My Cairn Terrier age 10 years was having trouble with his skin itching and digestion. I tried the pure bowl for a month and he improved considerably. I now give him half his daily calories with pure bowl and he seems really good. He likes all the types as well which is a plus.

K
Kerry Langley
Not into Peas

We were trialing our fussy eater Lila on the Toby which she loves - except for the peas which often got left in the bowl. She gained some weight which was pleasing because she was too skinny. Now we have moved on to try the Charlie and Lila seems to love it too - except for the peas and blueberries… We are thrilled to find food that she enjoys and eats! Our other dog Chico is very pleased to get her left-overs! We will be starting him on Purebowl as well once he has finished off the last packet of raw frozen food.

A
Ashton Tuua
We Love Pure Bowl!

Our boy Draco absolutely LOVES Pure Bowl! 🐶❤️ We’ve tried so many different foods, but nothing has come close to this. He gets excited the moment he sees us preparing his meal and licks his bowl clean every single time! It’s honestly the only food we’ve found that he genuinely enjoys. Couldn’t recommend Pure Bowl enough! 🐾

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Sue Milne
I can't stop talking about it!!

My French Bulldog, is absolutely loving Pure Bowl, she is prone to a sensitive stomach, and since changing her over I have noticed a real difference, she’s enjoying her food and, best of all, no more vomiting. I am so pleased I made the change and would happily recommend Pure Bowl to other dog owners. Who would have thought that she would eat some vegetables!

M
Meghan Kingma
WILD CAUGHT FISH AND SALMON

Both of our gorgeous dogs have both been on prescription diets for several years. But recently they were both having flare ups with itchy allergy skin.They have both been on Pure Bowl for 3 weeks & they are absolutely loving it. Their skin irritations have cleared up. We are very impressed.

D
Danielle Webb
Happy Pug owner

A brilliant product!
My pug has always had sensitive skin and ears due to allergies, with my vets suggestions we have tried a variety of different things including a raw meat diet. This only helped temporarily and he put on so much weight.
Since being on purebowl food, my Toby has had few to no visits to the vet for his allergies and the weight has fallen off so quickly. He loves the food and can't wait for meal times. His breath is fresher and he's very satisfied after meal time.
I love that this product is lightweight, packed with goodness and veges and it doesn't spoil or get messy like raw meat.
Keep up the good work!

L
Liz White
Fantastic

I cannot speak highly enough about PureBowl. As the owner of a very fussy dachshund, who can also have a dodgy tummy, I have never seen my wee girl so excited for her meals. She LOVES every flavour and her bowl has never been cleaner. Her coat and eyes are bright and her energy is higher. Best investment I have made and I have a very happy dog loving her food.

T
Toni
It’s been a life saver

One of my boys is so fussy it was getting so hard to find something he likes, this food has changed that completely doesn’t leave anything in his bowl

T
Tanya Joyner
Tuna topper

Glad I purchased this topper for my dogs Pablo frezze dried food.It adds to the omega 3 food bowl giving a full nutritional meal.

T
Tania Robinson
Maisey has more zoomies now

My small dog loves the Toby however due to her small mouth I have to smash up the vegetable pieces otherwise she doesn't eat them. She has far more energy on Pure Bowl and demands her dinner early! She has a chicken allergy so it is great pure bowl has chicken free options.

J
Julia Gladwin-Adamson
Trial Pack

I have putting off buying this for months as 1/ I thought too expensive and 2/ I have two schitzhus, one being incredibly fussy (spoilt). One day I saw pn schitzhu page they shouldn't eat chicken.. this was their main meal that I cooked and all they did was scratch. This is a game changer, both girls love it...fussy girl even gets excited when I mention dinner , though she removes the peas and chickpeas lol...and so very easy. Will definitely be buying more.

T
Trish Peehi
The Kingi Pack

My Boi has finally got use to the food. I noticed the change in him. He is 16 yrs and the change in food was a biggy for him. I mix it with his food and this really works. The transition was a slow process but overall worth it health wise.

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Sue Crosbie
The Pablo

Lily my tweenie Dachshund is thriving!Last vet check he said she is perfect. She's learnt to count to 3 while she waits for her meal to hydrate then wolf's it down with gusto.

S
Shannon Binstead
The Evie

We thought The Charlie was good, till we tried THIS!

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Sadie Shepard
Fresh made Easy

We are new to PureBowl, and have been so impressed with the quality and easy of use. The fact that you can open the bag and recognise every ingredient is so amazing, and it makes raw feeding so much easier it terms of storage and handling. Love that we can also use it as a topper or for training.

N
Ngahuia Foreman
Beware if you have more than one dog

Our dogs love this stuff so much it’s a race to get out the door at dinner time. We have to manage dinner times because the big dog gets so excited he has knocked the little one over a few times. They love it. Never saw them this excited to eat anything else.

S
Sharon Allpress
The Toby

Our 3 year old German Japanese Spitz is a very fussy eater, not food driven except he loves cheese & will appear out of nowhere if he smells it. Will only eat crunchies if they belong to the cat. He started scratching like crazy and I was wondering if it was caused by food vs grass allergy. I came across PureBowl on the internet. Decided to try the starter box which was fun. His top favorite is The Toby followed by The Charlie. It's pretty funny watching him spit out the berries and peas. The rest he is seriously into. Have noticed a decrease in the itchy skin. He also loves the toppers. So far, venison and chicken toppers are a hit. So love this food - easy to store and prepare. It looks super healthy.

K
Kate S
Maggie May says it’s a hit!!!

The fact that she spent an extra 2 mins kicking the bowl to ensure ALL the food was gone tells me she likes it. Maggie’s coat is shiny, her breath doesn’t smell and she just seems happier!

R
Renee L
Toby loves the Toby the best!

It's official... I've had to get my boy a slow feeder now because he wolfs his Purebowl down (the Toby more so than most) - a few months in to feeding Toby Purebowl and will never go back - thank you so much from a very happy doggo and his mum x

M
Mark Reid
They're all GOOD!

I have mixed it up a little as theyre all good, but have mostly come to the conclusion that The Toby, Bluey & Pablo are our go to's. Main reason is the Toby & Bluey are lean proteins and the Pablo is a good source of Omega's, just what a Lab needs. Having said that, we'll still change it up now and then for variety.
Missy gets excited with every meal now, something she had stopped doing on kibble. We supplement with freeze dried salmon tails, bully sticks and beef cartilage, all whole foods full of the nutrients our lab needs, just like PureBowl. We'll never go back. But don't take my word for it, do your own research and choose whats best for your pup.

T
Tiffany Tustin
The Bluey, loved by our dogs

My 2 dogs, one, Sassy a 14yo retired Medical Service Dog and Ben, 15 months old pup being trained as a Medical service dog, absolutely LOVE your Pure Bowl meals and toppers. Both have lost weight (now optimal weights) with super glossy coats, bright eyes and heaps more energy.
Sassy has canine lupus which causes upset tummies and awful flatulence which has dramatically improved since starting this product ❤️

K
Kimmy Prentice
Eddie says yes to The Pablo

We are a new customer looking for a good product to feed to our non food motivated dog!!
We have tried all of the varieties & this is one of the best!
Eddie is eating all of his dinner now he just leaves the odd pea! Thanks for a great product!

Feeding made easy

A better bowl in three moves.

Feed amounts vary by dog, so use the quiz as a practical meal-plan starting point and adjust with your veterinarian where appropriate.

1

Scoop

Portion your dog’s meal based on your personalised plan.

2

Add water

Bring the meal back to life in seconds.

3

Serve

Watch a proper dinner disappear.

Good questions

A few things dog parents ask.

Keep product questions practical, transparent, and specific to the recipe and delivery experience.

Does Purebowl need freezer space?

No. Purebowl is shelf-stable, so it does not need freezer space. Keep packs cool, dry and out of direct sunlight. Once opened, reseal well or transfer the food to an airtight container.

When will my order arrive?

We dispatch within 24 hours on business days using Australia Post. Standard delivery is usually 3–10 business days; express delivery is usually 1–3 business days.

Can I pause, skip or cancel my subscription?

Yes. Use the customer portal via the 'log in' link to manage your delivery schedule. You can pause, skip or cancel anytime, with no lock-in fees.

The real-food middle ground

Better than kibble. Easier than frozen raw.

Purebowl is designed to make real-food feeding easier to store, serve, and keep up with.

PurebowlTraditional kibbleFrozen raw
Visible ingredientsYesVariesYes
Freezer requiredNoNoUsually
Ready in 30 secondsYesYesNot always
Easy to storeYesYesNot always

Comparison is category-level and intended to explain format differences, not individual competitor products.